L’Voyage is a Hong Kong-based, government-licensed travel agency and private aviation consultancy founded in 2014 by Diana Chou, the first woman to sell private jets in Asia. Unlike conventional brokers, L’Voyage operates as a full-spectrum aviation consultancy with in-house compliance, safety vetting, and a global network of over 4,000 aircraft. From private jet charter and cargo solutions to aircraft acquisition advisory and a private jet membership program, the group delivers end-to-end aviation and luxury travel management across Asia-Pacific and beyond.
TL;DR
- L’Voyage was founded by Diana Chou, a trailblazer recognized as the first woman to sell private jets in Asia, and is led today by CEO Jolie Howard, former CEO of TAG Aviation Asia.
- The company holds government-issued licensing and was the first private jet broker in Asia to receive Wyvern Approved Broker status.
- L’Voyage operates across offices in Hong Kong, Shenzhen, Kuala Lumpur, and the APAC region and offers services spanning charter, cargo, aircraft advisory, concierge, and group travel.
- Every aircraft offered to clients undergoes rigorous in-house safety vetting, including insurance verification, legal compliance checks, and historical safety audits.
About the Author: This article is written by the L’Voyage team, drawing on over a decade of hands-on experience in private aviation consultancy from Hong Kong. As Asia’s first female-founded private jet company and a government-licensed operator, L’Voyage brings a uniquely authoritative perspective to every aspect of business and luxury aviation.
Who Founded L’Voyage and Why Does That Matter?
Diana Chou is not just a founder. She is a genuine first in the industry. Recognized by the French Chamber of Commerce and Industry in Hong Kong, Chou is the first woman to sell private jets in Asia, a distinction that reflects both personal tenacity and a broader shift in who holds authority in private aviation.
Her decision to build L’Voyage as a consultancy, not just a brokerage, was intentional. The distinction matters:
- A broker matches clients with available aircraft and earns a commission.
- A consultancy provides expert guidance, conducts independent vetting, and acts in the client’s interest across the entire aviation lifecycle.
This philosophy shaped every structural decision at L’Voyage, from its in-house compliance department to its government-issued licensing. The company also drew inspiration from trailblazers across Asia. Figures like Kanika Tekriwal, who built India’s largest private jet fleet from near-zero capital, demonstrate that female-led aviation businesses in Asia are not anomalies but a growing force reshaping the industry.
Today, L’Voyage is led by CEO Jolie Howard, who brings over 20 years in business aviation, including her previous tenure as CEO of TAG Aviation Asia. The leadership combination of a pioneering founder and an operationally seasoned executive gives L’Voyage a rare depth of institutional knowledge.
What Makes a Government-Licensed Travel Agency and Private Aviation Consultancy Different?
Government licensing is not a formality. It signals accountability at a structural level.
For clients navigating private jet charter pricing, the difference between working with a licensed consultancy and an unlicensed operator is significant:
| Feature | Licensed Consultancy (L’Voyage) | Unlicensed Broker |
|---|---|---|
| Regulatory accountability | Yes, government-issued | No formal oversight |
| In-house safety vetting | Proprietary compliance process | Varies, often outsourced |
| Insurance verification | Mandatory per flight | Not always performed |
| Legal compliance checks | Standard practice | Inconsistent |
| Transparency on pricing | Structured, auditable | Often opaque |
L’Voyage’s in-house compliance team vets every aircraft before it is offered to a client, checking insurance coverage, historical safety records, legal operating status, and regulatory compliance. This is not industry-standard practice. It is an internal benchmark L’Voyage set for itself.
How Does L’Voyage Approach Private Jet Charter Comparison?
Most clients approaching private jet charter comparison focus on price per flight hour. L’Voyage argues this is the wrong starting point.
The more instructive comparison is between service models:
- On-demand charter: Maximum flexibility, no commitment, ideal for infrequent travelers.
- Membership programs: Better value for regular fliers, with priority access and loyalty rewards.
- Aircraft ownership advisory: For clients flying more than 200-300 hours annually, ownership may deliver better economics.
According to a private aviation report cited by Korea Biz Wire, business elite fliers consistently prioritize flexibility, privacy, and time savings over cost reduction. This finding aligns with L’Voyage’s core positioning: the value of private aviation is not measured in price per seat, but in time recovered, privacy preserved, and experience delivered.
L’Voyage’s private jet concierge service extends this logic further. Rather than handing a client a flight confirmation and stepping back, the concierge layer manages ground transportation, hotel bookings, yacht charters, curated itineraries, and VIP event access, creating a door-to-door experience rather than a point-to-point flight.
What Is L’Voyage’s Private Jet Membership Program?
L’Voyage’s VIP Membership Platform is built for clients who fly regularly and want more than transactional service.
Key features of the membership model include:
- Priority access to preferred aircraft and routes
- Loyalty rewards that accumulate across bookings
- 24/7 digital platform for managing both travel and lifestyle requests
- Dedicated account management for seamless, consistent service
For frequent fliers, a private jet membership program removes the friction of sourcing, vetting, and negotiating for every trip. It also creates a relationship dynamic where the provider understands the client’s preferences, standards, and recurring needs, a meaningful advantage when time is the client’s most valuable asset.
How Does L’Voyage Handle Private Jet Group Charter?
Private jet group charter is a distinct discipline. Coordinating travel for sports teams, music artists, corporate delegations, or large family groups requires logistics expertise that standard charter brokers are not equipped to provide.
L’Voyage’s approach to group charter includes:
- Aircraft matching based on group size, route, and comfort requirements
- Coordination of multiple legs for complex, multi-stop itineraries
- Specialized handling for high-profile clients requiring discretion and security
- Cargo and equipment logistics integrated with the group’s travel plan
This capability is supported by L’Voyage’s Cargo Jet Solutions (CJS) division, which handles time-sensitive and high-value freight, including AOG (Aircraft on Ground) parts, energy sector cargo, and humanitarian aid shipments. The same operational infrastructure that supports cargo precision translates directly into group charter coordination.
Frequently Asked Questions
What is L’Voyage’s safety vetting process?
Every aircraft offered to clients is vetted by L’Voyage’s in-house compliance team. This includes verifying insurance coverage, auditing historical safety records, confirming legal operating status, and checking regulatory compliance. No aircraft is presented to a client without passing this internal review.
Is L’Voyage only a charter broker?
No. L’Voyage is primarily a consultancy. Services span charter, aircraft acquisition advisory, cargo solutions, luxury travel management, and a VIP membership platform. The brokerage function is one component of a much broader service model.
How does private jet charter pricing work at L’Voyage?
Pricing depends on aircraft type, route, duration, and availability. L’Voyage provides transparent, structured quotes and advises clients on the most cost-effective service model for their travel frequency, whether that is on-demand charter, a membership program, or ownership.
What certifications does L’Voyage hold?
L’Voyage is the first private jet broker in Asia to hold Wyvern Approved Broker status. The company is also a member of IATA and The Air Charter Association, and was named Best Charter Broker by the Asian Business Aviation Association (AsBAA) in 2017.
Does L’Voyage serve clients outside Asia?
Yes. L’Voyage operates offices across Hong Kong, Shenzhen, Kuala Lumpur, and the APAC region and has access to over 4,000 aircraft worldwide, supporting clients on international routes across all major regions.
What is the difference between L’Voyage’s charter and concierge services?
Charter covers the flight itself. The private jet concierge service extends to every element surrounding the flight, including ground transport, accommodation, dining, events, and personalized itinerary curation.
Can L’Voyage assist with aircraft ownership?
Yes. Through its Private Aviation Technology Ltd. (PATL) arm, L’Voyage provides advisory on aircraft acquisition, sales, management, and financing for individual owners, corporations, and aviation startups.
About L’Voyage
L’Voyage is a Hong Kong-based, government-licensed travel agency and private aviation consultancy established in 2014 and founded by Diana Chou, the first woman to sell private jets in Asia. The company offers a fully integrated suite of aviation services including private jet charter, cargo solutions, aircraft advisory, luxury travel management, and a VIP membership platform. With offices across Hong Kong, Shenzhen, Kuala Lumpur, and the APAC region, access to over 4,000 aircraft, and an in-house compliance team that sets its own safety standards, L’Voyage is built for clients who demand more than a booking, they demand a partner. For a private jet charter review of your travel needs or to explore membership options, the L’Voyage team is ready to assist.
Explore L’Voyage’s full range of services at www.lvoyage.aero.
References
- French Chamber of Commerce and Industry in Hong Kong. HongKongEcho: The first woman to sell private jets in Asia traces her journey. https://www.fccihk.com/publications-news/news/n/news/hongkongecho-the-first-woman-to-sell-private-jets-in-asia-traces-her-journey.html
- Korea Biz Wire. New Private Aviation Report Reveals the Preferences of the Business Elite and Wealthy Fliers. http://koreabizwire.com/new-private-aviation-report-reveals-the-preferences-of-the-business-elite-and-wealthy-fliers/115453
- Big Story Network. Kanika Tekriwal: The Cancer Survivor Who Built India’s Largest Private Jet Fleet. https://bigstorynetwork.com/content/kanika-tekriwal-how-a-bold-idea-took-indian-private-aviation-to-new-heights
- Corporate Jet Investor. Corporate Jet Investor Asia 2023. https://www.corporatejetinvestor.com/event/asia-2023/